How do popular web designers think while they are designing a website? The secret is pretty well-known but very few actually are able to implement it properly and take full advantage of the free real estate i.e. their website. In this article, we are going to simplify the intricate rules and try to explain the basics about how we can make a robust web design ourselves. Let’s discuss the important steps to consider while designing a website –
1. Easy-to-use Navigation and Menu
2. Use simple website design
3. Display clear call-to-action
4. Include high-quality videos and pictures related to the product
5. Allow social media sharing
6. Use relevant and precise content
Bonus Tip – Mobile Optimization
Easy-to-use Navigation and Menu
User-friendly design are the best way to engage visitors. Navigation is an important aspect of website design. Try to keep the “Menu” bar or column simple with clear directions for the visitor to browse the website.
Think of the home page as a map and use it to guide the users to what they are looking for by creatively displaying about the business. Bad navigation or hidden tabs can confuse visitors and they will bounce to explore a competitor’s website.
Use simple website design
As discussed earlier, simple instructions and clear layout can attract attention to the core idea of the business and its value proposition. Minimalist designs are very popular as they offer more information with less complexity. Simple website design can help boost the traffic as it offers all the information in a more refined way. Some important points to consider while creating a website –
- Include a fewer number of menu options
- Use lesser mandatory fields on the form
- Use only relevant social media sharing options
- Avoid including multiple value propositions on the home page
- Use high-quality images and videos
Display well-defined call-to-actions options
There are no points for guessing why it important to use the well-defined call to actions and displaying them properly on the website. Remember tip #1, do not confuse the visitors and guide them through the website.
Ambiguous call to action buttons can create a nuisance and distract users from what they are looking for. Proper placement of clear “action” options is also important because they attract a better response. Try to relate to the users about how the business can offer solutions to their problems and then add the call to actions, for example, download free eBook or get a free quote etc.
Include high-quality videos and pictures related to the product
Low-quality images and video content will hamper the overall performance of the website because users do not always relate to stock images. The website should contain images related to the business it is describing. Video and image content help in delivering a strong message in a better way to the audience.
Allow social media sharing
Social media presence is necessary to attract more traffic to the website. Always provide share option for unique content. It’s an effective marketing tip and can increase website reach to a larger audience. Add the social media sharing buttons to utilize free marketing from the website’s existing user base.
Use relevant and precise content
Add the website content based on the research on the current users and understand what are their expectation from the business. For example, always keep updating the website content while updating certain services/products/offers. To summarize, outdated information is a big NO for a competitive website design.
This is an important tip for any website. A perfect website with proper content, navigation, call-to-action and relevant videos, will not be good enough without mobile optimization.
In recent times, almost everyone carries a mobile device with them. Hence, it is important to offer a responsive and streamlined design on computers as well as mobile devices. Optimize website’s content to perfectly fit on mobile devices so that visitors can access it anytime anywhere.
By now, the pattern might have been clear in this article that each tip is related to another in a certain way. These tips are comprehensive and together offer an efficient guide for making a robust web design.
Sonal Mishra is a management graduate from Pune. She comes from finance background and has found her true calling as a writer after gaining corporate experience for almost six years with companies like Capgemeni and HSBC. She has transformed her love for writing into a full time profession and currently works as a freelance content creator.